Fullcourt vs. Gladly: Helpdesk Comparison Guide [2024]

Choosing the right helpdesk for your ecommerce brand can feel like navigating a maze. With so many options, how do you decide which one will truly support your growth and enhance your customer service? In today’s piece, we’ll be having a look at two popular players: Fullcourt and Gladly. Both platforms offer unique features tailored to support fast-growing Shopify and ecommerce brands, but what sets them apart?

Our goal is to help you make an informed decision by comparing these two platforms based on functionality, ease of use, integration capabilities, pricing, and more. By the end of this discussion, you should have a clearer understanding of which helpdesk might be the best fit for your brand's customer service needs.

The Basics of Fullcourt and Gladly

First things first, let’s introduce the contestants. Fullcourt is a lightweight, affordable helpdesk designed specifically for Shopify brands. It’s known for its simplicity and essential features that aim to streamline customer support without overwhelming you with too many options. Key features include a shared team inbox, self-service live chat portal, knowledge base, and AI customer support assistant.

On the other hand, Gladly takes a more comprehensive approach. It offers a robust platform that focuses on personalized, people-centered customer service. With Gladly, the goal is to treat customers like people rather than tickets, emphasizing a more human interaction. Its features include a unified customer timeline, voice, email, text, and social media support, and personalization tools that help agents deliver a more tailored experience.

Both platforms aim to improve customer experience, but they do so in slightly different ways. That’s why understanding your brand’s specific needs and customer service goals will be crucial as we move forward.

Functionality and Features

When it comes to functionality, Fullcourt and Gladly each offer a set of unique features designed to enhance customer service. Let’s break them down:

• Fullcourt: It focuses on essential, easy-to-use tools that help Shopify brands manage customer interactions. The shared team inbox is particularly useful for keeping track of all conversations in one place. The platform’s AI assistant can handle common inquiries, freeing up your team to focus on more complex issues.
• Gladly: Known for its ability to offer personalized customer interactions. The unified customer timeline is a standout feature, providing agents with a complete view of the customer’s history across all channels. This enables more personalized and informed interactions.

While Fullcourt emphasizes simplicity, which can be a significant advantage for smaller teams or those new to ecommerce, Gladly offers a more comprehensive suite of tools that might appeal to brands looking for depth in their customer service operations.

Ease of Use

No one wants to spend weeks figuring out how to use a new software tool. Fortunately, both Fullcourt and Gladly are designed with user-friendliness in mind, though they cater to slightly different user preferences.

Fullcourt prides itself on its straightforward, no-frills interface. Setting it up is a breeze, and its intuitive design means you can quickly get your team up to speed. This is especially beneficial for brands that are scaling rapidly and need to get their support operations running smoothly with minimal fuss.

Gladly, while slightly more complex due to its extensive feature set, still maintains a user-friendly design. The initial setup might take longer, but once you’re familiar with its layout, managing customer interactions becomes second nature. It might be a better fit for teams that have the bandwidth to explore and implement more sophisticated support strategies.

Integration Capabilities

A helpdesk’s ability to integrate with other tools and platforms is crucial. After all, you don’t want to be juggling multiple systems that don’t talk to each other. Let’s see how Fullcourt and Gladly stack up:

Fullcourt: This platform’s integration capabilities are designed with Shopify brands in mind, ensuring a seamless flow of information between your store and your support operations. This makes it an ideal choice for brands heavily invested in the Shopify ecosystem.

Gladly: Offers a wide range of integrations, not only with ecommerce platforms but also with CRM systems, social media channels, and more. This flexibility allows you to create a more connected customer support operation, which can be beneficial for brands operating across multiple channels.

In this area, your choice might depend on how complex your existing tech stack is and how much integration flexibility you need.

Pricing and Value for Money

Budget considerations are always top of mind, especially for growing brands. Both Fullcourt and Gladly offer pricing structures that reflect their feature sets and target audiences.

Fullcourt: Known for its affordability, it provides a cost-effective solution without skimping on essential features. This makes it a great option for startups or smaller brands looking to scale without breaking the bank.

Gladly: While offering more features, comes at a higher price point. However, the value it provides through its comprehensive feature set and personalized customer service capabilities might justify the cost for brands that can leverage all of its functionalities.

Ultimately, the decision here will hinge on your budget and which features you believe will provide the most value to your customer service operations.

Customer Support and Resources

Having access to reliable support and resources can make a significant difference in how smoothly you can deploy and leverage a helpdesk tool.

Fullcourt: Offers a range of self-help resources, including a knowledge base and community forums. The platform’s simplicity means many users can find answers to their questions quickly, minimizing downtime.

Gladly: Provides robust support options, including dedicated account managers for larger clients. Its extensive resources are designed to help brands make the most of their investment, though accessing them may require a higher-tier subscription.

When deciding between the two, consider how much support you might need and whether you value having a more hands-on support experience.

Scalability

As your brand grows, so will your customer service needs. It's crucial to choose a helpdesk that can scale alongside you.

Fullcourt: Designed to grow with Shopify brands, making it a suitable option for those just starting out and scaling quickly. Its cost-effective pricing and ease of use mean you can expand your operations without significant increases in overhead.

Gladly: Built for scalability, supporting complex operations for larger teams and brands. Its extensive feature set is designed to accommodate growing customer service demands, though it may require a more significant investment as you scale.

Think about where your brand is headed and choose a platform that can accommodate your growth trajectory without compromising on service quality.

Customer Experience and Personalization

In ecommerce, creating a memorable customer experience is essential to building loyalty and encouraging repeat purchases.

Fullcourt: Provides the essential tools needed to handle customer inquiries efficiently. While it may not offer the depth of personalization that Gladly does, its AI assistant can quickly resolve common issues, leading to faster response times.

Gladly: Excels in personalization, with tools designed to help agents tailor their interactions to each customer. This focus on treating people like people, rather than tickets, can significantly impact your brand’s reputation and customer loyalty.

Consider how important personalized interactions are to your brand’s identity and customer service strategy.

Real-Life Examples and Testimonials

Sometimes, hearing from others who have used these platforms can provide valuable insights.

A Shopify brand using Fullcourt might share how its simplicity allowed them to streamline their support operations without overwhelming their small team. They might highlight how the shared inbox and AI assistant saved time and allowed them to focus on other growth areas.

Conversely, a larger ecommerce brand using Gladly might emphasize how the platform’s personalization capabilities transformed their customer interactions. They could describe how the unified customer timeline helped their team deliver a more cohesive and satisfying customer experience.

These stories can offer a glimpse into how each platform performs in real-world scenarios, aiding your decision-making process.

Final Thoughts

Choosing between Fullcourt and Gladly ultimately depends on your brand's specific needs, budget, and customer service goals. Fullcourt’s simplicity and affordability make it a fantastic choice for Shopify brands seeking essential tools without unnecessary complexity. Gladly, with its depth of features and focus on personalization, may appeal more to brands looking to offer a premium customer experience.

For those interested in a straightforward solution that integrates seamlessly with Shopify, Fullcourt can be a practical choice. It combines essential customer service tools into one easy-to-use platform, helping fast-growing brands manage customer interactions efficiently. By providing a shared team inbox, AI assistant, and more, Fullcourt empowers brands to focus on what matters most: building lasting relationships with their customers.